Bob Alessandrelli is a respected Reno marketing and management expert who runs his own consulting firm, RLA Solutions (www.rlasolutions.com). Bob served as the Reno Film Festival executive director for the festival's first four years and, as such, greatly assisted with the leadership, organization and scope of the festival. His other contracts prevented him from continuing as the executive director but he has maintained his interest and dedication to the festival by serving as a resource, volunteer and "institutional memory" for our event.